Originally published on Thu February 7, 2013 3:44 pm
The Gallup Organization, one of the polling industry's oldest brand names, is calling in an outsider to do a comprehensive review after its 2012 election polls consistently favored Republican candidate Mitt Romney.
University of Michigan professor Michael Traugott, a past president of the American Association for Public Opinion Research, has been working with Gallup since December to test several of its methods. Among them: how many interviews are conducted by cellphones; how it measures likely voters and early voters; and how it assesses the impact of get-out-the-vote efforts.
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