You're 22, just finished a grueling two-hour nap and have $8.43 left on your prepaid debit card. A friend of a high school acquaintance's cousin invited you to brunch, but you lost your metro pass (again) and free-range restaurant eggs cost a minimum $6. What do you do? You charge to the grocery store around the corner and make a beeline for the three-dollar wine. And when the tired cashier asks if you want to save 10% on all future purchases, you stay focused. Um, do you look like the type of person who can afford an in-store membership? Being alive is expensive. Bad wine is not.