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Episode 774: Unspeakable Trademark

<em></em>Simon Tam of The Slants.
Ariel Zambelich
/
NPR
Simon Tam of The Slants.

Warning: This episode has explicit language, for unavoidable and soon-to-be obvious reasons.

Growing up in California, Simon Tam had some tough moments. He was Chinese-American, and in middle school, kids called him all kinds of racial slurs.

Those moments stuck with him.

Simon grew up, and eventually started a band that was beginning to take off. He decided on a band name that said something about being Asian. Something that asserted an identity. He picked "The Slants," as a way to own a stereotype and turn it into something completely different.

There was a problem, though. Other bands started using the same name.

So in 2010, Simon did what artists and companies do when there's confusion over their name. He applied to register for a trademark with the federal government.

But, it was rejected because the U.S. Patent and Trademark Office said it was disparaging to people of Asian descent.

This is the agency that decides what gets to be registered as a trademark. And that involves making all kinds of calls about racial slurs, homophobic putdowns, and sexist language.

Today on the show, a fight over a band name that turns into a fight about free speech. It goes all the way to the Supreme Court.

Music: The Slants' "Endlessly Falling" "From the Heart," and "Faded Dreams." Find us: Twitter/ Facebook.

Subscribe to our show onApple Podcasts or PocketCast.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Jacob Goldstein is an NPR correspondent and co-host of the Planet Money podcast. He is the author of the book Money: The True Story of a Made-Up Thing.
Ailsa Chang is an award-winning journalist who hosts All Things Considered along with Ari Shapiro, Audie Cornish, and Mary Louise Kelly. She landed in public radio after practicing law for a few years.
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