Business

Two months ago, the popular political blogger Andrew Sullivan left the comfortable world of big media and struck out on his own. His bold new plan: Ask readers to pay $19.99 a year or more to subscribe to his blog.

"It was either quit blogging, or suck it up and become a businessman," he told me.

The usual way bloggers make money (if they make money at all) is to sell advertising. But Sullivan figured he could get his devoted reader base to pay. Within the first week, he'd raised half a million dollars. By the end of about two months, the total had crept up to $625,000.

The stock market's long climb from its recession bottom has some people concerned it may be a bubble about to burst — a bubble artificially pumped up by the Federal Reserve's easy-money policy. That's led to calls — even from within the Fed — for an end to the central bank's extraordinary efforts to keep interest rates low.

The next pope will be the spiritual leader of the world's Catholics. He will also be leading a multibillion-dollar financial empire. And from a business perspective, the Catholic Church is struggling.

We talked to several people who study the business of the church. Here are a few of the issues they pointed out.

1. Globally, the church's employees are in the wrong place.

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MELISSA BLOCK, HOST:

This is ALL THINGS CONSIDERED from NPR News . I'm Melissa Block.

AUDIE CORNISH, HOST:

And I'm Audie Cornish.

And a record close. That's what we've been hearing both today and yesterday as the Dow Jones industrial average climbs upwards.

BLOCK: That may be an ear-grabbing headline after a recession and years of unimpressive growth. But we begin this hour with a different take from Adam Davidson of NPR's Planet Money. Hey, Adam.

ADAM DAVIDSON, BYLINE: Hey, Melissa.

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MELISSA BLOCK, HOST:

This is ALL THINGS CONSIDERED from NPR News. I'm Melissa Block.

AUDIE CORNISH, HOST:

And I'm Audie Cornish.

Here are some of the new original shows hitting your small screen later this year.

(SOUNDBITE OF TV SHOW, "HEMLOCK GROVE")

UNIDENTIFIED MAN #1: (as character) There are things that look like you and me. (Unintelligible) beating heart, these things are only (unintelligible) hiding the creature beneath.

The dairy industry has a problem. Despite studies demonstrating milk's nutritional benefits, people are drinking less and less of it.

Even children are increasingly opting for water or other low-cal options — including diet soda and artificially sweetened sports drinks.

There was "modest to moderate" economic growth across the nation as the year began, the Federal Reserve says in its latest "beige book" review of conditions around the nation.

According to the central bank, five of its 12 districts "reported that economic growth was moderate in January and early February." Those five: Dallas, New York, Minneapolis, Richmond and St. Louis.

Every year, the South By Southwest music, film and interactive festival gets larger, and navigating the blur of panels, parties and shows gets more daunting. The girth of it all is enough to keep many SXSW old-timers away from Austin this year.

Some sloppy coding on an update to Microsoft's Windows 7 two years ago has cost the computer giant a $731 million fine to the European Commission.

Microsoft said Wednesday it would not contest the fine, imposed for what the commission said was the company's abuse of its market dominance to stifle competitors' Web browsers.

Look around your kitchen table and you'll see the work of Ambassador Ron Kirk. He's the United States Trade Representative, which is a cabinet-level position, and he's negotiated trade deals all around the world. Host Michel Martin talks to him about why he's choosing to step down from his post and the importance of U.S. trade.

What it means to own something in the digital age is being re-negotiated.

Few of us own the music we listen to or the movies we watch in exactly the same way we did a decade ago. And today if you buy a smartphone from a cellphone company, what you can legally do with it — how and where you can use it — may be proscribed even if that phone is fully bought and paid for.

I keep a lot of music on my phone. I have the Stones, Janis Joplin and OK Go.

There were 198,000 jobs added to private employers' payrolls in February, according to the latest ADP National Employment Report — a privately produced snapshot of the employment picture that's sometimes a signal of what the Bureau of Labor Statistics will say when it releases its data from the same month.

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RENEE MONTAGNE, HOST:

NPR business news starts with a big fine for Microsoft.

(SOUNDBITE OF MUSIC)

Martha Stewart took the stand Tuesday in a lawsuit that involves her company Martha Stewart Living Omnimedia, Macy's and J.C. Penney Co. Macy's is suing J.C. Penney and Stewart's company for breach of contract.

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STEVE INSKEEP, HOST:

It may seem like the tech company is squeezing every cent out of you, but our last word in business is the story of a man who let some money go. A University of Delaware student stepped up to an ATM and asked for $40 - two 20s, that's what would normally come out.

RENEE MONTAGNE, HOST:

Two bills arrived but there were hundred dollar bills, and then more bills arrived, and more. Devon Gluck received $1,800.

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STEVE INSKEEP, HOST:

Benjamin Franklin said the only certain things are death and taxes. Let's add a third thing: Interviews. At many points, starting with school admissions or a new job, you're going to sit down before someone else and answer their questions.

Which is what NPR's Shankar Vedantam is about to do with us because he's got some new research relating to this topic. Hi, Shankar.

SHANKAR VEDANTAM, BYLINE: Hi, Steve.

INSKEEP: And let's begin this interview. What's the new research about?

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RENEE MONTAGNE, HOST:

What it means to own something in the digital age is being re-negotiated. Few of us own the music we listen or the movies we watch, in the same way as we did a decade ago. And today, if you get a smartphone from a cell phone company what you can legally do with it - how and where you can use it - may be restricted, even if that phone is fully bought and paid for.

NPR's Steve Henn explains. And we'll also find out a little bit about his music taste.

(SOUNDBITE OF SONG, "INVINCIBLE")

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RENEE MONTAGNE, HOST:

NPR business news starts with markets on fire.

(SOUNDBITE OF MUSIC)

Economists look at many tea leaves as they try to determine the health of the economy. One of the most important surrounds vehicle sales, and more specifically pickup truck sales, which are tied to the construction industry. And as last month's sales rose 18 percent, the auto industry is betting big on a real estate rebound.

It's arguable that the Ford F-150 is the most important vehicle to come out of Detroit since the Model-T. It's also built where many parts for the old Model-T were made in Dearborn, Mich.

Federal stimulus money has helped cut the high cost of lithium-ion batteries, but not nearly enough to make electric cars affordable. Now there's an abundance of advanced battery manufacturers and not enough major companies to buy them. Many plants in the United States, South Korean, Japan and China that got government subsidies aren't producing many batteries, if at all. Three years ago Michigan's governor touted the state as the new battery capital of the world. There were five new advanced battery plants in the works, all of which were to get major tax breaks and some federal grants.

Lithium-ion batteries sparked a crisis for Boeing's Dreamliner 787 — but the crisis is not an unprecedented one. Four decades ago, a very similar transition to new battery technology in airplanes yielded similar problems. Audie Cornish describes what happened then — and what lessons might be learned as lithium-ion batteries become the next generation that power planes.

At the Geneva Motor Show on Tuesday, Volkswagen introduced a futuristic-looking car that the company says is the "world's most efficient."

VW's XL1 is a two seater, plug-in, diesel hybrid that the company says gets 261 miles per gallon "with an all-electric driving range of a little over 30 miles," CNN reports.

CNN adds:

Just a quick, cranky reminder: Despite what you may have read, the Dow Jones industrial average did not hit a new high today in any meaningful sen