O'Plerou Grebet is a 22-year-old graphic design student in Ivory Coast. Everywhere he looks, he sees signs of Western influence — from the glass skyscrapers and malls lining the streets in his home city of Abidjan to the way his peers spoke and dressed.
"We are living like we're Western people," he says. "It's like we are not proud of our own culture."
That even applies to the symbols he texts to friends using the messaging apps on his phone (they especially love to use the "tears of joy" face emoji, he says).