Many companies are investing money in social media to advertise new products. But they could be paying a hidden price for those ads.
Read more:
Wang, Shuting and Greenwood, Brad N. and Pavlou, Paul A., Tempting Fate: Social Media Posts by Firms, Customer Purchases, and the Loss of Followers (July 10, 2017). Fox School of Business Research Paper No. 17-022.
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