Credit 10billiontour.org
Greg & Liz talk with Michael Webermann, Executive Director of FARM (Farm Animal Rights Movement). Michael talks about the surprisingly successful campaign to pay meat-eaters $1 to watch a graphic video of animal abuse. These efforts eventually grew into the 10 Billion Lives Tour, which features a truck outfitted with video screens traveling across the country to college campuses, street fairs, and music festivals (http://10billiontour.org/). He also talks about the Meatout Monday campaign and other successful efforts by FARM to try to drastically reduce meat consumption. Learn more by visiting http://www.farmusa.org/.
Aired Feb. 9, 2014.