Greg & Liz talk with Caryn Ginsberg, a marketing and strategy expert who has assisted animal advocacy organizations with their outreach projects. Ginsberg's book, Animal Impact: Secrets Proven to Achieve Results and Move the World, offers helpful tips on how to build success and create change. Ginsberg also talks about why we need to put ourselves in the shoes of the people we're trying to persuade, and why so many vegetarians & vegans make the choice to eat meat again. http://animal-impact.com
Aired May 10, 2015.