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How personal data is being used to control what customers see and pay

NPR's Joel Rose speaks with Lindsay Owens, president of the economic think tank Groundwork Collaborative, about how companies using data to transform the products and prices customers see.

Copyright 2026 NPR

Michelle Aslam
Joel Rose is a correspondent on NPR's National Desk. As the network’s transportation correspondent since 2023, Rose’s reporting focuses on roadway and pedestrian safety, an air travel system under stress and how emerging technologies are changing the ways we get around.
Michael Levitt
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