Holidays are coming up, and for this episode of El Paso Prime Time, host Richard Dayoub from Thunderbird Management welcomes Bernie Olivas, Executive Director of the Sun Bowl Association, to talk about the new Old El Paso Sun Bowl football game that will be happening by the end of this year. Bernie also talks about the development of the relationship with their new title sponsor, Old El Paso, and dives into the Glasheen, Valle & Inderman Injury Lawyers Sun Bowl Parade happening on November 26th that features floats under the theme: "Famous Sports and Movie Scenes".
The Glasheen, Valle & Inderman Injury Lawyers Sun Bowl Parade was first held during New Year's in 1936 and was moved to Thanksgiving in 1978; It is fully planned and coordinated by volunteers and 100+ different floats. The parade travels down Montana Avenue, starting at Ochoa Street and ending at Copia St.
Additional Information
- To check out the festivities and activities happening related to the Old El Paso Sun Bowl, visit their website at: https://sunbowl.org/
Originally aired November 14, 2026
