When it comes to anti-bullying campaigns, Kortney Peagram has seen many: Wear this bracelet if you're not a bully, respond to something mean with something nice. They come and go like fads, she says:
"These awareness campaigns, if it's cheesy, they won't use it."
Peagram is a psychologist who works with more than 30 schools in Illinois to help teachers and students deal with bullying and confrontational behavior — in other words, what most kids would call drama.
Much of it is now online, where mercurial, youthful emotions fly at double-speed.