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The Art of Welcoming Through Film

What does it mean to feel welcomed? Estrella del Paso’s annual Art of Welcoming event brings together local artists, photographers, and filmmakers to celebrate community, creativity, and El Paso's spirit. This year’s event also marks Estrella del Paso’s 40th anniversary, highlighting the people and stories that have shaped the organization and the borderland community it serves.

On this edition of On Film, host Carlos de la Torre speaks with Sandra Ramirez, Director of Communications at Estrella del Paso, about the Art of Welcoming event and its invitation to local filmmakers to share their work. They discuss how film and storytelling can build connections, bring communities together, and offer different perspectives on what welcoming looks like through El Paso's eyes.

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This program originally aired on August 22, 2026.

Carlos M. De La Torre is a Director, Writer, Executive Producer, Co-Founder, and Chairman of Tower Productions, formed in 2016. He graduated from the University of Texas at El Paso in 2018 with a Double Bachelor's Degree in Digital Media Production and History. Some of the films he's Written and Directed include the award-winning short films, “So, Who Was It This Time?”, "You Know What's Funny" , “The Tram”, and feature film, "Depth of Field".
Sam Cassiano is a native Californian who spent his formative years in the Bay Area. An army brat, his family toured Germany and Japan before settling in El Paso in 1973. Initially a Communications Major at UTEP, a radio internship at KPAS-FM 94, the PASS launched his broadcasting career. He can be heard as the morning news anchor on KTEP during NPR's Morning Edition, and Friday evenings at 10 pm as the host of Friday Night Blues.
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